Brand Experience & Trade Fair Design Annual 2022/23 (Janina Poesch) wie einem Besuch im Flohzirkus

wie einem Besuch im Flohzirkus auf der Wiesn oder einem romantischen Stelldichein an der Bank - ja

Universitätsdozentin und in strategischen Führungspositionen

Das Abenteuer um Simon

Von seiner Liebe zu den Bergen

Brand Experience & Trade Fair Design Annual 2022/23 (Janina Poesch) wie einem Besuch im FlohzirkusIt is definite: The trade fair is not dead, the trade fair is chang ing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyse the qualities of space again more closely be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide