Building Successful Online Communities: Evidence-Based Social Design

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Building Successful Online Communities: Evidence-Based Social DesignHow insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendsternot to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers

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and encyclopaedias